I did my first event!

Hey folks - sorry for the long absence. What I have been doing? Organizing my first event in New York. In an earlier post I mentioned that Bombay Sapphire gin teamed up with a famous jeweller, crystal maker and designer to create REVELATION - a 5-piece collection of ultra-premium crystal bottles, each worth 200.000 USD. After successfully creating a huge media buzz (even one full page in the German Handelsblatt!), each bottle is displayed for one month at an international airport, before being transportet to its final owner. Besides Sydney, Singapore, Dubai and London, the JFK Airport in New York is one of the displaying airports. The InAirport launch happened last Friday, and I was in charge of the invitation, guest list, photographer, goody bags, press release... It was a lot of fun (and a lot of work), but it was totally worth it. Click here to read what the Moodie report (travel retail magazine) had to say about the event.